lululemon Leggings
Our assignment was to create a brand campaign for lululemon Leggings. Fast and Free, Wunder Train and Align Leggings were designed to help people tap into their calling. Each legging serves a different purpose, but all are made to encourage our guests to approach their passion courageously and confidently.
Our solution: Make our leggings an invitation to challenge conventional ways of working out and dive into the world of holistic performance. Leveraging our star-athlete Leylah Fernandez, we will use her passion and purpose across modalities to personify the product.
Every touch point of our campaign, from film and photography to dot com and in-store, proves that lululemon Leggings are the go-to tool for any athlete — no matter your level or training style, whatever you do and however you do it, lululemon is here to support your calling.
Role: Senior Copywriter
Social
Still Photography
