During my last semester at UT Austin I was enrolled in a Selling Ideas course where we were tasked with coming up with a product/service idea. Created from the dream of our founder to take the comfort of a warm blanket where ever she goes, it is our goal at Articthaw to bring that vision into reality.

 

We’re a technology inspired apparel company focused on optimizing the way you stay warm. We’ve integrated our products with a patented heating technology to create the first smart heating jacket in order to give you the best experience possible.

 

We challenge you to ask yourself: Why be adequately warm, when you can be perfectly comfortable?