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lululemon Align
lululemon Bottoms were designed for mindful movement; a concept where comfort and flexibility support our infinite expressions of wellbeing without any distractions.
This global campaign proves that the more we do what we love and stretch our limits the way we’re meant to, the more we unlock our truest, most confident selves.
Social Launch
OOH - Shangshai JingAn Kerry Center
Worldwide Campaign
This campaign was a 180 for the brand — and their most impactful global campaign to date. From US and Canada to Europe and AMEA, this Gen-Z focused optimism and playfulness converted a whole new (and vital) audience — surpassed projected sales in its first week.
Still Photography
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