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lululemon Shorts
Our assignment was to create a brand campaign that make lululemon shorts ICONIC (across Hotty Hot, Wunder Train, and Pace Breaker) and to further prove out lululemon as a holistic wellbeing brand.
Our solution: Put a spotlight on the confidence boost that comes from trying new things across various lifestyle movements, performance-centric movements and any sweaty activity in between.
Role: Senior Copywriter
Social
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Retail
Still Photography
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