July 4th

With the 4th of July rolling around the corner Oscar Mayer needed to make a bang.  To the right is a hot dog extravaganza! The post copy read: "Who's grilled stripes and bright stars! Only Oscar Mayer can make a hot dog that can outshine the rest!" This gif would go on to have the highest number of impressions for Oscar Mayer's served Instagram posts to date. This post's stats are found below. 

​

• Impressions - 2, 072, 738

• Engagements - 1,493

• Engagement rate - 0.07% (much higher compared to Memorial Day Weekend post)